How—and why—to“brand” your club

Whether you’re trying to become a recognized name in your city or even nationally, the first thing you have to consider is the state of your club’s “brand.” Here, club owner and internet guru...

The strip club of the future looks like …

Platinum 84 owner Scott Richter asks—and attempts to answer—the perennial question about the future of the industry. In my last article, I may have suggested the sky was falling. Gentlemen’s clubs no longer come with...

Your customers are on social media – So why aren’t you?

For two straight years, Moving Targets has listened to adult club owners and operators share their experiences and frustrations with social media marketing via their EXPO Tradeshow booth. Here, Moving Targets’ Jenna Gross notes...

Millennials driving you crazy? READ THIS

Self-admitted “dinosaur” Sherry Cooper of the Deja Vu club chain finally decided that she was fighting a losing battle against her millennial and centennial staff and entertainers. Instead, she listened — and learned. At...

Marketing in a snap — Snapchat, that is

Moving Targets’ Jenna Gross explores how to maximize one of the most underused social media marketing tools—Snapchat. W hen we talk to each other, pass one another by on the street or simply live our lives,...

The 10 biggest mistakes bar managers make

Pour control, spillage, theft, slow bar service, menus that suck—these are just a few of the 10 critical errors bar managers make. Bar Media’s Robert Plotkin doesn’t just point out the errors, he offers...

For social media marketing, think more Fabio, less Tarzan

One of the things that I see regularly online is how people assume social media is something that is simply a quick “add-on” to their marketing strategy. It’s something people work on maybe once...

Countdown EXPO 2019 | Aug. 11-14

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Relax and “Throw it Back”—Here’s StripJoints Vol. 73!

  Exclusively for gentlemen's club DJs, the StripJointsMusic.com DJ pool has released its latest tracks on Volume 73! Just log in (or set up an...

Get to know ED’s Caroline Ashe!

  If there is a “voice” of ED Publications, it’s Caroline Ashe. Hers is the voice that people often hear when calling the ED offices....

Get to know the man in the hat—Jeremy Sweigert!

  Jeremy Sweigert—you may or may not be familiar with the name, but if you’ve attended any one of the past few EXPOs, you probably...
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